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MedOptimise is proud to reveal that the Medicines Optimisation SLA Project using MedOptimise Digital Tool has been shortlisted for Generating Impact in Population Health through Digital at the inaugural HSJ Digital Awards, recognising outstanding contribution to healthcare and earning the opportunity to showcase their achievements on a national platform.

The pressures faced across the healthcare sector haven’t been far from the headlines over the past 12 months – yet the quality and overriding positivity of the award entries this year highlight the enduring devotion of workers within the health and social care sector, dedicated to improving patient outcome.

An impressive 314 entries have been received for the HSJ Digital Awards 2023, with 164 projects and individuals making it to the final shortlist (from across 120 organisations). The high volume - and exceptional quality – of applications is once again reflecting the breadth of innovation and care across the UK's health and care systems.

In its opening year, the HSJ Digital Awards aims to shine a light on the outstanding efforts and achievements that individuals and teams across the digital sector deliver on a daily basis.

The judging panel was once again made up of a diverse range of highly influential and respected figures within the healthcare community, including; Ifan Evans (Executive Director, Digital Strategy, NHS Wales), Dr Nnenna Osuji (Chief Executive, North Middlesex University Hospital NHS Trust), Jonathan Cameron (Deputy Director - Digital Health and Care, Scottish Government), Ronke Adejolu, National Associate Chief Nursing Information Officer, NHS England), Masood Ahmed (CCIO, NHS Midlands) and Ananta Dave (Chief Medical Officer, Black Country and West Birmingham ICB).

Following the thorough judging process, MedOptimise was shortlisted, ahead of the official awards ceremony to be held later this year (June 22nd). Despite the tough competition, Medicines Optimisation SLA Project using MedOptimise Digital Tool really did stand out as a ‘success story’ worthy of a prized place on the panel’s shortlist. At this first stage of judging, the shortlist was based on ambition; outcome; value; involvement & working together and crucially, how the project might be “picked up” and replicated elsewhere for the benefit of both patients and professional colleagues.

SSOT Medicines Optimisation Local Improvement Scheme - a project designed to improve patient safety when using high-risk medicines, reduce wasteful prescribing patterns and enhance the productivity of Clinical teams across the 23 PCNs in SSOT ICS. Furthermore, the project aims to reduce hospitalisation rates and improve the interprofessional working of Multi-Disciplinary teams between GP practice teams and PCN Pharmacy teams. The MedOptimise Tool was chosen as the digital solution acting as a single platform of interaction between the ICB team & PCN teams at the same time while eliminating costs for multiple software products.

Our founder, Sean Mackey at MedOptimise comments, “We are over the moon to have been shortlisted for the HSJ Digital Awards 2023 and it has only been possible because of the amazing team who works tirelessly to ensure that our services are the highest quality for all. I am proud of our hard working and deserving team.

Our staff always go above and beyond to improve patient outcomes, quality of service, care, and aligning with the HSJ Digital Awards programme really allows us to share our success as well as everything we’ve learnt through implementing our project.

We hope we might even inspire other colleagues across the UK to pursue and put their ideas and innovations into practice too!”

HSJ editor Alastair McLellan, adds; “On behalf of all my colleagues, it gives me great pleasure to congratulate MedOptimise on being shortlisted as a finalist in the category of Generating Impact in Population Health through Digital. All of the applications represent the ‘very best of the NHS’ and often leave our esteemed panel of judges with an impossible choice!

“We’re all very much looking forward to welcoming our finalists to the awards ceremony in June, celebrating their impressive achievements and jointly acknowledging our values of sharing best practice, improving patient outcomes and continuously driving for better service. But we never forget that the award ceremony is not just a celebration within a night, but a platform to recognise the hard work of all our NHS staff, all year round.”

The full list of nominees for the 2022 HSJ Digital Awards can be found at alongside details of the Awards partners;

The selected winners will be announced during the awards ceremony at Manchester Central on June 22nd 2023.

For more information relating to MedOptimise, please contact

For more information/media enquiries relating to the 2023 HSJ Digital Awards, please contact Rebecca Bright via


Since our story first began in 2014, we have gone from strength to strength, having enabled savings of more than £40k per team member to date. We are a privately held UK company for the people of the UK, with care and expertise at the forefront of everything we do.

Our wider goal is to contribute to NHS England’s goals towards the optimisation of medicines using a patient-centred approach, to ensure patients obtain the best possible outcomes from their medicines.

MedOptimise is an award winning multi-use tool, which can be used as an advanced clinical intelligence platform to offer the following elements: clinical decision support and medicines optimisation. It also offers data security aligned with NHS Digital Standards.


The latest in the HSJ awards portfolio, the HSJ Digital Awards switches up the conversation around technology and shines a light on the teams and innovations that have delivered real value to staff and patients. Through a rigorous, fair and transparent judging process, the awards produce a roll call of the best digital teams and projects in the NHS and the wider health sector.


Health Services Journal is the only title to cover all aspects of publicly funded healthcare, providing news, analysis, best practise information from some of the most powerful and respected figures in health. The HSJ audience is formed of healthcare leaders from both clinical and non-clinical backgrounds and both public and private sectors.

HSJ is published by Wilmington PLC, a company dedicated to providing information and training to professional business markets. Their publications across the Health, Risk and Compliance, Finance, Legal and Insight sectors are united by one common aim- to turn knowledge into advantage. Wilmington PLC enables professionals to enhance performance and innovation by providing high quality, relevant and reliable information, education and knowledge.

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